Search Engine Marketing Services
There are multiple tasks that make up search engine marketing services. Let's
discuss in brief what they are, and what we do and don't do.
Phase 1:
Keyword Marketing Study
This is the beginning point for new sites and for site repairs. You just don't know where to begin if you don't do this first. We develop your attorney marketing plan with keyword research customized to your individual practice.
Extended Keyword Marketing Study
This only happens if we need more keywords than the 1st marketing study provides, or we are planning a large site of multiple related subjects.
Phase 2:
Keyword Marketing Strategy
Simply finding the best keywords is not enough. Keyword data must be studied and understood, and then used within a web site for the clearest, most compelling navigation and persuasive results. CannonFire search engine marketing services makes sure this happens right.
There is a critical checklist in this phase. You and your coach tell us about your practice. It helps determine if we need more keywords, but also defines exactly what gets said about you and the practice.
The best keywords to use are selected and assigned to the Navigation Buttons that determine the flow through your web site.
The Master Plan
- The keywords have been chosen.
- The page navigation has been determined.
- The strategy has been built.
- We know what all site features are to be.
Now the critical piece of our search engine marketing services; an outline which includes all information any webmaster needs to know to get this site built correctly.
- Titles
- Descriptions
- Meta tags
- Page names
- File names
- Links
- Most of all, it's the "what goes Exactly where list"
Phase 3:
Web Site Building
We Do Not Build until we have the preceding task completed. WHY?
Because to build search engine friendly web sites designed to attract more clients and referrals, we build to Google Guidelines and ethical Internet standards.
What most don't realize is, what's under the hood on a web page makes or breaks the friendly rapport it must have with the search engines.
CannonFire Search Engine Marketing Services
Now imagine doing all of these critical tasks with no plan in place. That's why we develop every web site we create in 3 complete phases.
| Phase 1 | Keyword Marketing Study |
| Phase 2 | Keyword Marketing Strategy and Master Plan |
| Phase 3 | Web Site Building |
Once your site is built, the natural building of free traffic with the
major search engines begins. Your site will be positioned for growth from fresh
content, RSS feeds, pay-per-click advertising, newsletters, audio, video, and
more.
The Keyword Marketing Study is where it all starts. If you're serious about attorney marketing and owning a professional web site that will produce business, Contact CannonFire search engine marketing services.
